【编者按】

　　在普遍的中国乡土上，一场深远的变革正悄然发生。乡村振兴的波浪中，走漏出一批视线开朗、锐意翻新的“新农东谈主”——他们或是回国粹子，或是电商凫水儿，或是科技践行者。他们深深扎根于原野，以人人化的买卖念念维重绘农业图景，让山东的绳网、果蔬、大棚时刻等特质产物超越山海，走向世界。

　　国际传播系列报谈《咱们村的CEO》，聚焦山东几位乡村创业者的激昂故事。他们用举止评释，乡土不仅是根脉所系，更是遐想破土而出的沃土；他们以翻新念念维和拥抱时间变化的才调，为乡村振兴注入澎湃活力，也向世界阐明着中国乡村充满机遇的新故事。敬请存眷，感受这股来自原野的繁茂力量。

　　【Editor's Note】

　　Across China's vast countryside, a profound transformation is unfolding. Amidst the tide of rural revitalization, a new generation of agricultural pioneers has emerged. They are returnees, e-commerce innovators, and tech practitioners who root themselves in the fields. With global vision, they are reshaping agriculture, taking Shandong's specialty products—ropes and nets, fruits and vegetables, greenhouse technologies—global.

　　The international reporting series “The CEOs from Our Village“ spotlights the endeavors of rural entrepreneurs in Shandong. They prove that the countryside is not only their heritage but fertile ground where dreams take root. With innovative thinking and adaptability, they inject new vitality into rural revitalization, telling the world a story of opportunity unfolding in China’s villages. Stay tuned to witness this dynamic force rising from the fields.

　　在山东滨州惠民县，这个孝顺了宇宙80%绳网的“绳子之乡”，一根根绳子，正从田间地头延迟至体育赛场、摩天大楼乃至雄伟天外，编织起一个年产值超300亿元、产物远销人人103个国度和地区的庞杂产业邦畿。在这张蓝图中，李庄镇的年青小伙张书愿大学毕业后飞舞返乡，一头扎进家眷传承的绳网劳动。不甘囿于传统旅途，他机敏地“网”住了数字时间的致富密码——借助直播电商与跨境电商的东风，为绳网拓荒了线上新航谈，告捷将“惠民造”销往外洋。

　　一“网”情深

　　一张泛黄的老相片里，爷爷带着千里甸甸的绳网样品，身影融入二十世纪的风尘。那是绳网产业最原始的款式——手工捻线成股，打绳成网，然后用脚步丈量城市，在茫茫东谈主海中寻找客户。待到张书愿初识绳网的年齿，父辈已为产业注入了机器的轰鸣。合绳机、喷丝机、织网机陆续从南边引进，车间里昼夜不停。

　　父亲那代东谈主专注的是坐蓐范畴的推广与质地的精进，汗水浇筑起一个初具雏形的工场。然则当张书愿大学毕业，在富贵齐市与绳网小镇之间抉择时，他触摸到的不仅仅父辈留住的坚实厂房，更是一种千里甸甸的责任——这根绳，三代东谈主的幸运与之缠绕，小镇的发展亦系于其上。他飞舞返乡，成为新一代的“掌网东谈主”。

　　他接办的并非坦途。机器轰鸣背后，是产物日渐同质化的暗影与利润在价钱战中延续削薄的困局。张书愿清醒签订到：他这一代肩上扛起的包袱，是如安在互联网时间里，用新网兜住老产业的异日。

　　触“网”之路

　　“互联网+绳网”双网会通给产业发展带来了新机遇，电商平台拓宽了销售渠谈，也眩惑了张书愿的细心：“我这一代东谈主更珍重销售、贸易，即是如何大意把父辈留住的这些坐蓐配置坐蓐出来的产物，去找到更多的客群。”因此在大学毕业之后，张书愿运转尝试通过抖音、快手等平台为自家销售绳网。第一场直播唯有三四十东谈主在线，但动作起源厂家，领有价钱上风和质地保险，让张书愿服气互联网这条路一定能走通。

　　通过延续地摸索和学习，张书愿遂愿比及了爆单的那一天。他谨记很意见，那天是2023年5月23号，那条视频的播放量达到了6000多万，带来了一万多笔订单。出乎预感的爆单也带来了“幸福的烦懑”，工场的产能真实一时跟不上了。于是，线上赶紧增长的订单又促使线下更新配置、扩大范畴，张书愿的手机俨然成了厂里最倚恃的坐蓐配置。如今，张书愿的网店已领有10.1万粉丝，热销单品遮阳网累计销售超27万单。

　　“网”罗人人

　　跟着越来越多东谈主投身电商平台，价钱战的主战场也从线下回荡到线上，张书愿披露嗅觉到参加与产出不行正比。为了谋求更普遍的市集空间，他把销售的触角伸向更迢遥，收罗人人订单。

　　2024年，张书愿带着自家绳网登陆外洋社媒，作念起了跨境电商。通过晒工场平常、展示产物细节等，张书愿小数点为产物在外洋积蓄东谈主气。他暗示，外洋客户时常不才订单前一、两个月就早早存眷到他们的产物，贴文的延续更新让客户充分了解绳网的质地，愈加信任产物的售后保险和时刻援手，才有了一笔笔外洋订单延绵陆续。

　　放荡现在，张书愿照旧把绳网卖到了澳大利亚、沙特、伊拉克、乌兹别克斯坦、菲律宾、哥伦比亚、秘鲁等国。2024年，工场的外贸订单仅占总订单的10%傍边，到了2025年，外贸订单占比猛增至80%，小小绳网聚拢起普遍寰宇。

　　继“网”开来

　　谈及异日推测，张书愿更自豪着眼于“东谈主”。工场里既有像他不异年龄的年青东谈主提起鼠标，带着绳网走出去、卖人人，也有像父辈不异年齿的大爷大妈守着机器，护着绳网品性。张书愿但愿统共东谈主能与工场共同发展，好意思满从家门口作事到家门口致富，让手中的绳网编织出乡村振兴新图景。

　　从爷爷的手工编织，到父亲的范畴化坐蓐，再到张书愿的电商出海——一根绳，三代东谈主，编织的不仅仅网，更是这座小镇的产业异日。当传统与翻新在这张网上交汇，当老一辈的训戒遇上年青东谈主的视线，乡村振兴的故事，便有了更执意的线索。在这里，绳网的传承从未断线，而每一代东谈主的勇猛，齐在为它赋予新的可能。

　　In Huimin County, Binzhou, Shandong—China's ropemaking heartland supplying 80% of the nation's ropes and nets—fibers once woven in farm fields now stretch into sports arenas, skyscrapers, and even outer space. This industry, with annual output value exceeding 30 billion yuan, spans 103 countries and regions. Within this landscape, Zhang Shuyuan, a young manfrom Lizhuang Town, returned home after college to dive into his family's legacy. Refusing to tread traditional paths, he seized the digital era's promise: leveraging live-streaming and cross-border e-commerce, he opened new online channels, successfully selling “Huimin-made“ nets worldwide.

　　Generations Bound by the Net

　　A faded photo shows Zhang's grandfather carrying hefty rope samples, traveling door-to-door in the 20th century—when nets were painstakingly handwoven. By Zhang's childhood, machines dominated: rope-twisters and weaving looms hummed nonstop in factories his father built.

　　While his father's generation expanded scale and refined quality, Zhang felt a deeper calling upon graduating. “This rope binds three generations—and the town's fate,“ he says. Returning home, he became the successor of rope-net industry.

　　Yet challenges awaited: homogenized products and profit-squeezing price wars. Zhang knew his mission: to weave a new web sustaining the old industry in the internet age.

　　Touched by the Net: The First Threads

　　“Internet + rope nets“ sparked opportunity. “My generation focuses on trade—connecting our products to global buyers,“ Zhang explains. He launched live sales on Douyin and Kuaishou. Initial streams drew just 30–40 viewers, but as a factory-direct seller offering quality and value, he persevered.

　　His breakthrough came on May 23, 2023: a viral video with 60+ million views brought 10,000+ orders overnight—a “pleasant headache“ that strained factory capacity. Online demand spurred offline expansion; his phone became the plant's command center. Today, his store boasts 101,000 followers, with 270,000+ shade nets sold.

　　Nets Cast Wide: Spanning the World

　　As e-commerce competition intensified, Zhang looked beyond borders. In 2024, he tapped overseas social media, showcasing factory operations and product details to build trust. “International clients often follow us for months before ordering,“ he notes. Steady content won confidence in quality and after-sales support, fueling overseas sales.

　　His nets now reach Australia, Saudi Arabia, Iraq, Uzbekistan, Philippines, Colombia, and Peru. Foreign orders leaped from 10% of total sales in 2024 to 80% in 2025—tiny threads weaving global connections.

　　Weaving Forward: The Net Legacy Continues

　　Zhang's vision centers on people: young employees handling e-commerce alongside elderly workers overseeing machines. “I want everyone to thrive here—from local jobs to local prosperity,“ he states.

　　From grandfather's handwoven ropes to father's mass production, and now Zhang's digital frontier—three generations have spun more than nets; they've woven their town's industrial future. Where tradition meets innovation, and elder wisdom merges with youthful vision, rural revitalization gains unbreakable threads. Here, the legacy continues—each generation redefining new possibilities.

　　无穷作事室&看台作事室斡旋出品

　　规划：魏鹏 尹海洋 辛然 王春雷

　　统筹：武玮佳 马洪震

　　好意思术贪图：王春雷 刘广岩

　　视频监制：张一帆

　　采访、翻译：杨晓

　　案牍：马洪震 武玮佳

　　配音：武玮佳